Los Angeles Launches Job Board for Local Cannabis Licenses, Boosting Social Equity Benefits

Los Angeles Launches Job Board for Local Cannabis Licenses, Boosting Social Equity Benefits

on the The city of Los Angeles has taken a significant step towards fostering a healthier and more equitable licensed cannabis market with the launch of a dedicated job board. This innovative initiative aims to connect individuals seeking employment opportunities in the cannabis industry with licensed businesses in the local Los Angeles area.

With the rapid growth of the cannabis industry, it is crucial to ensure that the market operates within a regulated framework, prioritizing social equity and providing opportunities for marginalized communities. By establishing a job board specifically tailored to cannabis licenses, Los Angeles is taking a proactive approach to support fair employment practices and promote a level playing field for all interested parties.

One of the key objectives of this new job board is to facilitate greater participation from individuals who have been disproportionately affected by past cannabis-related policies. Los Angeles has made substantial efforts to address social equity concerns by providing various benefits to those impacted communities, including priority licensing, business development resources, and now, enhanced access to employment opportunities.

“By offering a centralized platform for job postings, the city of Los Angeles ensures transparency and equal access to employment prospects within the cannabis industry.” 

This initiative will help local residents find meaningful work, while licensed cannabis businesses can tap into a diverse pool of qualified candidates. It serves as a valuable tool for both job seekers and employers, fostering a healthier and more inclusive ecosystem.

The newly launched job board reflects Los Angeles’ commitment to supporting social equity in the cannabis sector. The city acknowledges the need to rectify the historical injustices faced by marginalized communities affected by the war on drugs. By creating opportunities for meaningful employment, Los Angeles is making strides toward addressing the systemic issues that have disproportionately impacted these communities.

This platform provides an efficient and user-friendly interface for job seekers to browse through postings, submit applications, and connect with licensed businesses in the city. To explore the available job opportunities within the Los Angeles cannabis industry, individuals can visit the dedicated job board on the Department of Cannabis Regulation’s website by following this link.

As Los Angeles continues to shape its cannabis industry, the launch of this job board represents a significant milestone in establishing a healthier, regulated market. By promoting social equity and providing access to employment opportunities, the city is fostering an inclusive ecosystem that benefits all stakeholders involved. This initiative serves as an inspiring example for other regions looking to create a fair and thriving cannabis market while rectifying past injustices.

EXPLORE MORE NEWS

Major Corporations Investing in Cannabis

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

The Cannabis Boom: How America’s Love for the Plant is Reshaping Markets

Cannabis once shrouded in controversy and legal restrictions, has now firmly entrenched itself in the mainstream American consumer landscape. The plant that was once relegated to underground markets is now a thriving industry, with Americans showing an insatiable appetite for legal cannabis products. According to a recent comprehensive report from MJBizDaily, a prominent cannabis industry publication, Americans spent a staggering $30 billion on legal cannabis products in 2022 alone. This astronomical figure not only reflects the plant’s widespread acceptance but also surpasses the combined sales of beloved staples like chocolate and craft beer, which amounted to $20 billion and $7.9 billion, respectively.

Nevada’s Cannabis Industry Undergoes Sweeping Reforms: A Look at Senate Bill 277

Global Cannabis Times recently reported that Nevada’s cannabis industry is on the brink of a major transformation following the recent passing of Senate Bill 277, a game-changing piece of legislation that promises to shape the future of recreational and medicinal marijuana in the state. Effective January 1, 2024, this bill brings a series of substantial changes, all aimed at enhancing customer experience, facilitating business operations, and promoting social equity within the cannabis sector.

Yes Cannabis Publicly Launches TexMed App: Your Gateway to the Texas Medical Cannabis Market

In a significant stride towards enhancing access to medical cannabis information and services, YesCannabis has proudly launched the TexMed App. Designed with the Texas community in mind, this groundbreaking application is poised to become the go-to resource for anyone seeking information, education, and support within the Texas Medical Cannabis Market.

Newsletter

Despite recent challenges, the California Cannabis GDP could still support a small island nation.

Despite recent challenges, the California Cannabis GDP could still support a small island nation.

California’s Cannabis industry continues to dominate as the world’s largest cannabis market, despite facing financial and tax challenges. According to the recently published MJBiz Factbook, the state is estimated to generate nearly $5.9 billion in legal recreational and medical marijuana sales in 2023. To put this into perspective, the revenue from marijuana sales in California could support the economy of a small island nation.

The International Monetary Fund (IMF) projects that the gross domestic product (GDP) of Barbados, a Caribbean island nation, will reach $6.1 billion in 2023. Similarly, the GDP of Fiji, a South Pacific island, is projected to be approximately $5.4 billion this year.

The size of California’s cannabis market should come as no surprise, considering that its GDP in 2022 ($3.6 trillion) would rank fifth globally if the state were a country, positioning it between Germany ($4.2 trillion) and India ($3.2 trillion).

Furthermore, marijuana has emerged as one of California’s leading agricultural products, rivaling or even surpassing the value of two significant crops. In 2022, grape production, renowned for the state’s world-class wine industry, was valued at $5.5 billion, followed by almonds at $3.5 billion.

Compared to California, most other marijuana markets in the United States pale in comparison. Michigan, the second-largest American marijuana market in terms of sales, is projected to generate only half the consumer purchases of California in 2023, amounting to $3.1 billion in combined recreational and medical marijuana sales.

Despite being the global leader in sales, California’s marijuana industry faces various challenges. One such challenge is the impact of high taxes and local control, which has led to financial difficulties for businesses and investors. The burden of taxes imposed on cannabis products is significantly higher compared to other commodities. For example, while the state excise tax on a bottle of wine is only 4 cents, it amounts to $4.90 or over 100 times more for an eighth-ounce of cannabis. Moreover, the requirement for cannabis businesses to obtain permits from both local jurisdictions and the state has resulted in retail bans in many areas, effectively ceding a significant portion of the market to illegal operators.

These challenges have contributed to the persistence of the illicit market, which still accounts for two-thirds of cannabis purchases in California. Legal sales have experienced a decline for the past two years, exacerbating the financial strain on businesses and hindering the growth of the legal market. As a result, some well-capitalized businesses have withdrawn investments, describing the market as “brutal” and “toxic.” Addressing these challenges will be the key to  unlocking the industry’s full potential in California. To do so will require immediate reforms that aim to reduce taxes, create a more favorable regulatory environment, and ensure that legal cannabis is more accessible and affordable for consumers. By doing so, the industry can compete more effectively with the illicit market, achieve the goals set forth in Proposition 64, and solidify California’s position as the global leader in the cannabis market.

Despirte these challenges, California is unlikely to face significant competition until other U.S. states with substantial populations, like New York, expand their marijuana markets or until states like Pennsylvania legalize recreational marijuana sales. The same applies to the opening of legal recreational markets in countries such as Germany.

Obtaining accurate data on legal cannabis sales in international markets is challenging. However, Canada, arguably the largest legal adult-use market outside the U.S., recorded only $3.4 billion in recreational sales in 2022.

To illustrate the magnitude of California’s marijuana market, here is an accompanying infographic that visually depicts its size.

Original article by: Andrew Long
Source: Mjbizdaily

EXPLORE MORE NEWS

Major Corporations Investing in Cannabis

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

NCAA Medical Committee Calls for End to Cannabis Penalties for College Athletes

In a significant and up-to-date policy shift, the NCAA (National Collegiate Athletic Association) medical committee has recommended that college athletes should no longer face penalties for using cannabis. This progressive stance reflects the evolving landscape of cannabis regulations across the United States. The committee has firmly asserted that drug testing efforts should be redirected towards detecting performance-enhancing substances, leaving cannabis use without punitive measures. This recommendation comes after the committee conducted a thorough review of existing policies and solicited input from member organizations. It anticipates that the final decision on this matter will be made in the fall, following consultations and legislative processes within each of the NCAA’s governing bodies.

Proposed Legislation Aims to Address Cannabis Taxation Issues in California

Under the Adult Use of Marijuana Act, the cannabis excise tax in California is currently set at 15% of gross receipts from licensed retail cannabis sales. In addition to this state-level tax, many local governments impose their own additional taxes on cannabis, with some jurisdictions, including Los Angeles, charging as high as 10%.

Minnesota Becomes 23rd State to Legalize Adult-Use Marijuana, Including Delta-8 THC

Minnesota recently joined the ranks of states that have legalized adult-use marijuana, making it the 23rd state in the U.S. to do so. Governor Tim Walz signed a groundbreaking legalization bill into law on Tuesday, which not only allows the use of marijuana but also permits the sale of hemp-derived cannabinoids like delta-8 THC. This article explores the significance of Minnesota’s unique approach to legalization, the implementation timeline, and the state’s progressive stance on hemp-derived products.

Newsletter

Georgia Approves Independent Pharmacies to Sell Cannabis Oil, Expanding Access to Medical Treatment

Georgia Approves Independent Pharmacies to Sell Cannabis Oil, Expanding Access to Medical Treatment

Georgia’s regulatory authorities have taken a significant step towards improving access to medical cannabis treatment for patients in the state. The state Board of Pharmacy has recently introduced a set of regulations that will allow independent pharmacies in Georgia to dispense cannabis oil to eligible patients enrolled in the state Department of Public Health’s registry, as reported by Northwest Georgia News.

Two companies, Trulieve Georgia and Botanical Sciences LLC, have already obtained manufacturing licenses and have commenced production of cannabis oil. They have also opened dispensaries in Marietta and Macon, with plans for additional locations in the future. Apart from these dispensaries, the 2019 legislation also authorizes independent pharmacies to sell cannabis oil to eligible patients.

Andrew Turnage, the executive director of the Georgia Access to Medical Cannabis Commission, expressed his optimism about the development, stating, “This gives an opportunity for virtually every community to have access.” He also highlighted the importance of the regulations that subject these pharmacies to inspection and regulation for the safe distribution of medical cannabis.

The legalization of medical cannabis treatment in Georgia began with the passage of the Haleigh’s Hope Act in 2015, which provided access to low-THC cannabis oil for eligible patients. Subsequently, in 2019, the state General Assembly introduced “Georgia’s Hope Act,” which empowered the Georgia Access to Medical Cannabis Commission to oversee the regulated licensing of limited, in-state cultivation, production, manufacturing, and sale of low-THC oil. The commission is responsible for dispensing the oil to registered patients listed on the state’s Low-THC Oil Registry, according to the official website of the Access to Medical Cannabis Commission.

Upon signing the bill into law, Governor Brian Kemp administratively attached the commission for budget, procurement, and human resources support to the Office of the Georgia Secretary of State, as outlined on the government website.

Patients suffering from various conditions are eligible for cannabis oil prescriptions in Georgia. These include end-stage cancer or cancer treatment-related wasting illness and nausea, severe or end-stage amyotrophic lateral sclerosis, seizure disorders related to epilepsy or trauma-related head injuries, severe or end-stage multiple sclerosis, Crohn’s disease, mitochondrial disease, severe or end-stage Parkinson’s disease, severe sickle cell disease, severe Tourette’s syndrome, severe autism spectrum disorder for patients 18 years or older or diagnosed with severe autism for patients under 18 years old, epidermolysis bullosa, severe or end-stage Alzheimer’s disease, severe or end-stage AIDS, severe or end-stage peripheral neuropathy, patients in hospice programs, intractable pain, and post-traumatic stress disorder resulting from direct exposure to or witnessing of a trauma for patients 18 years or older.

Despite the legalization, eligible patients in Georgia faced challenges in accessing cannabis oil until earlier this year when the first two medical cannabis dispensaries opened. Trulieve, a leading medical cannabis company, operates these dispensaries located in Macon and Marietta.

Trulieve CEO Kim Rivers expressed their commitment to improving lives through medical cannabis access, stating, “We believe that access to medical cannabis improves lives, and Trulieve is proud to be the first to provide that access to the state of Georgia.” They are dedicated to delivering high-quality products and an exceptional experience to patients in need.

In conclusion, Georgia’s decision to allow independent pharmacies to dispense cannabis oil to eligible patients enrolled in the state’s registry marks a significant milestone in improving access to medical cannabis treatment. With manufacturing licenses granted and dispensaries already in operation, patients now have more options for obtaining the medical relief they require. This step is a testament to the state’s commitment to the well-being of its citizens and the continuous progress of the medical cannabis program in Georgia.

EXPLORE MORE NEWS

Major Corporations Investing in Cannabis

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

New York Expands Legal Cannabis Industry and Cracks Down on Illegal Market

New York has initiated a major expansion of its legal cannabis industry by opening applications for hundreds of new marijuana business licenses. This move follows a slow start, with only about two dozen retailers operating since adult-use sales began last December. The application period will run until December 4, and licenses are expected to be awarded early next year.

A Historic Cannabis Banking Bill Advances to the Senate Floor

In a groundbreaking move, the Senate Banking Committee has approved the Secure and Fair Enforcement Regulation (SAFER) Banking Act, which seeks to bridge the gap between financial institutions and cannabis companies. This legislation, designed to end the cash-only transactions plaguing the industry, is now headed to the Senate floor after years of committee revisions and discussions.

Market Research Reveals High Brand Potential for Hooga Gummies

Market research is an essential tool for gauging the potential of a brand in any new marketplace. Few brands in the cannabis industry have the wherewithal to conduct market research on emerging products, some due to experience, some due to the availability / access to reach consumers, others may not see its utility in their launch plan.

Newsletter

The Art and Science of Cannabis Cultivation: Unveiling the Secrets Behind Strains

The Art and Science of Cannabis Cultivation: Unveiling the Secrets Behind Strains

Cannabis cultivation is a captivating journey that blends artistry and scientific expertise. It is a process where cultivators meticulously select and nurture cannabis strains to produce the desired qualities, such as potency, flavor, and aroma. This article explores the intricacies of cannabis cultivation, unveiling the vast array of strains available in the market and shedding light on the craft behind their creation. It delves into both the art and science behind cannabis cultivation, highlighting the cultivation techniques used within the industry to achieve the desired outcomes.

The Art

The art of growing cannabis can be likened to the delicate process of crafting a masterpiece. Just as a skilled artist meticulously selects their canvas, brushes, and colors to bring their vision to life, cultivators carefully choose their strains, cultivation techniques, and growing conditions to cultivate cannabis plants that embody their desired effects and flavors.

The selection of strains is akin to an artist selecting their palette of colors. Cultivators consider the unique attributes and effects of each strain, much like an artist considers the different hues and tones of paint available to them. Indica strains may be likened to darker, cooler shades that evoke relaxation and tranquility, while sativa strains can be likened to brighter, vibrant tones that energize and uplift. Hybrids, like a nuanced blend of colors, offer a harmonious balance of effects, merging the best qualities of both indica and sativa strains.

Just as artists meticulously prepare their canvas and adjust their lighting to create the perfect ambiance, cultivators craft optimal growing conditions for their cannabis plants. They fine-tune factors like lighting, temperature, humidity, and nutrient balance to create an environment where the plants can thrive and express their unique characteristics. It’s similar to an artist setting up their easel, adjusting the lighting, and ensuring the right atmosphere to bring their artistic vision to life.

Cultivation techniques employed by cultivators can be compared to the artist’s brushstrokes. Through techniques like pruning, topping, and training, cultivators shape the growth and structure of the plants, much like an artist uses brushstrokes to shape the composition of their artwork. Pruning removes unnecessary foliage, just as an artist might remove extraneous details, allowing the focal points to shine. Topping and training techniques guide the plants’ growth, much like an artist’s deliberate brushstrokes create the desired form and flow in their artwork.

Furthermore, the cultivation process involves the skillful manipulation of cannabinoids and terpenes, which can be likened to an artist mixing pigments to achieve the perfect shades and hues. Cultivators select specific nutrient formulations, adjust light cycles, and time the harvest to optimize the composition and concentration of these compounds. It’s akin to an artist skillfully mixing paints, experimenting with different combinations, and layering colors to achieve the desired visual effects.

Ultimately, the art of growing cannabis is an intricate dance between scientific knowledge and artistic expression. Cultivators harness their expertise and understanding of the plant’s biology and chemistry to create the ideal conditions for growth, while also channeling their creativity and intuition to shape the final product. By blending science and artistry, cultivators create a symphony of flavors, effects, and visual appeal, much like an artist brings a masterpiece to life on their canvas.

The Science

One important aspect of cannabis cultivation is the manipulation of lighting conditions. Cultivators carefully control the light cycles during the different stages of plant growth. By adjusting the duration and intensity of light exposure, cultivators can influence various physiological processes, such as vegetative growth, flowering, and resin production. Additionally, the use of supplemental lighting, such as high-intensity discharge (HID) lamps or light-emitting diodes (LEDs), allows cultivators to create ideal light spectrums tailored to specific strain requirements.

Temperature and humidity control also play crucial roles in cannabis cultivation. Maintaining optimal temperature and humidity levels throughout the growth cycle is essential for healthy plant development and resin production. Temperature influences enzymatic activity, photosynthesis rates, and overall metabolic processes. Humidity, on the other hand, affects transpiration rates, nutrient uptake, and the susceptibility to pests and diseases. Cultivators utilize environmental control systems, including heating, ventilation, and air conditioning (HVAC), as well as dehumidifiers and humidifiers, to create stable and favorable conditions for the plants.

Nutrient management is another key aspect of cannabis cultivation. Cultivators carefully select and balance the nutrients provided to the plants. This is typically done through the use of nutrient solutions tailored to the specific needs of each growth stage. These solutions contain a precise blend of macronutrients (such as nitrogen, phosphorus, and potassium) and micronutrients (including iron, zinc, and magnesium) that are essential for healthy plant growth and resin production. By monitoring and adjusting nutrient levels, cultivators can optimize yield, flavor, and potency.

In addition to environmental factors and nutrient management, cultivators employ various plant training techniques to shape the structure of the cannabis plants and promote optimal growth. Techniques such as pruning, topping, and training involve selectively removing or bending branches to control the plant’s height, increase the number of bud sites, and improve light penetration. These techniques help maximize yield, enhance resin production, and create more uniform and manageable canopy structures.

Harvest timing is a critical consideration in cannabis cultivation. Cultivators monitor the trichome development on the flowers, as these tiny resin glands house cannabinoids and terpenes. The desired effect and flavor profile of the strain often dictate the optimal harvest window. Cultivators meticulously time the harvest to ensure the highest concentration of desired cannabinoids and terpenes, resulting in strains with distinct and desirable qualities.

Overall, cannabis cultivation techniques require a combination of scientific knowledge, technical expertise, and hands-on experience. Cultivators continuously refine their methods and experiment with new approaches to push the boundaries of strain development and enhance the diversity of cannabis products available in the market. By employing these meticulous cultivation techniques, cultivators play a vital role in shaping the characteristics and experiences that consumers seek when exploring the world of cannabis strains. The art and science of cannabis cultivation work hand in hand, showcasing the craftsmanship behind the process and offering consumers a rich variety of strains to discover and enjoy.

EXPLORE MORE NEWS

Major Corporations Investing in Cannabis

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

Maryland’s First Week of Adult-Use Cannabis Sales Exceeds $20 Million, Fueling Optimism for the Industry’s Growth

In the inaugural week of adult-use sales in Maryland, the combined sales of medical and recreational cannabis products by marijuana retailers reached nearly $21 million. This landmark moment in Maryland’s cannabis industry is the result of a significant historical development—the legalization of recreational cannabis in the state.

California Legislation Aims to Revolutionize Marijuana Plant Tracking for Environmental Sustainability

In a significant move towards enhancing environmental sustainability and reducing plastic waste, the California legislature has passed a bill that will revolutionize the way marijuana plants are tracked within the state. Proposed by Senator Ben Allen, this legislation has garnered unanimous support in both chambers, with the Senate recently endorsing it in a final concurrence vote.

Cannabis Unveiled: Exploring the Wellness Benefits of a Green Revolution

Cannabis once shrouded in controversy and stigma, is experiencing a remarkable transformation in public perception and legal status. Beyond its recreational use, cannabis is increasingly being recognized for its potential health and wellness benefits. This article delves into the world of cannabis and explores the various ways it can contribute to our well-being, including pain management, stress relief, and sleep aid. We’ll also discuss the growing presence of cannabis in alternative medicine and the emerging trends within the wellness industry.

Newsletter

New York Regulators Grant First Adult-Use Cannabis Retail Licenses in Finger Lakes Region

New York Regulators Grant First Adult-Use Cannabis Retail Licenses in Finger Lakes Region

In a historic move, regulators in New York have granted approval for the issuance of adult-use marijuana retail licenses, signaling a major breakthrough for the cannabis industry in the Finger Lakes region. This decision comes after years of advocacy and debate surrounding the legalization of marijuana. The state’s Cannabis Control Board recently announced the allocation of 36 new licenses throughout New York, including seven in the Finger Lakes area. However, the exact timeline for these license holders to commence operations remains uncertain, creating some uncertainty within the industry.

With this recent development, the total number of adult-use retail licenses issued in the state has reached an impressive 251, as reported by the Office of Cannabis Management. However, the rollout of these licenses has been slow, with only 14 recreational stores currently open, predominantly located in New York City. This delayed progress has hindered the industry’s ability to reach its full potential and has left many entrepreneurs and consumers eager for more rapid expansion.

It is worth noting that the Finger Lakes region, situated between Rochester and Syracuse and characterized by its stunning rural landscapes, had been excluded from participating in the cannabis market until May 30. This exclusion was the result of a significant legal battle. An out-of-state company filed lawsuits against both New York and California regulators, arguing that favoring local residents in licensing decisions was unconstitutional. However, the Office of Cannabis Management recently resolved this lawsuit, leading to the issuance of permits in the Finger Lakes area. As part of the settlement, Variscite NY One, owned by Michigan resident Kenneth Gay and the plaintiff in the lawsuit, will also be granted a license.

Among the 14 licensed retailers in New York, one noteworthy store is Flynnstoned, which recently celebrated its grand opening in Syracuse. According to Syracuse.com’s NY Cannabis Insider, Flynnstoned spans an impressive three stories and covers 13,000 square feet of floor space, making it the largest cannabis retail establishment in the entire state.

Apart from the social and cultural impacts of this development, there are also significant economic advantages associated with marijuana sales. The legalization and regulation of the cannabis industry provide states with new revenue streams and job opportunities. Several states that have already legalized adult-use marijuana, such as Colorado and Washington, have experienced substantial economic growth. Tax revenue generated from marijuana sales can be directed towards education, public health initiatives, and infrastructure development. Additionally, the cannabis industry creates jobs across various sectors, including cultivation, retail, manufacturing, and ancillary services, contributing to local and state economies.

While New York’s adult-use marijuana industry has faced challenges and delays, the recent granting of licenses in the Finger Lakes region represents a significant step forward. It opens up new opportunities for entrepreneurs and consumers alike, fostering growth and economic development in previously untapped areas. As the industry continues to evolve, it is expected that more retailers will emerge, diversifying the market and meeting the demands of cannabis enthusiasts across the state.

However, it is crucial to address the concerns surrounding equitable access and opportunities for individuals in other regions. The concentration of retail stores in New York City and the slow rollout of licenses can create disparities, particularly in rural communities and smaller towns. To ensure a fair distribution of licenses and promote inclusivity, a more expedited and inclusive licensing process may be necessary.

Moreover, responsible regulation is vital as the industry expands. Implementing robust regulatory frameworks and oversight measures can help maintain public health and safety. States should learn from the experiences of others that have legalized marijuana and strike a balance between economic growth and the well-being of their communities.

The approval of adult-use marijuana retail licenses in the Finger Lakes region is a groundbreaking development for New York’s cannabis industry. It reflects a long history of discussions and debates surrounding marijuana legalization. While challenges remain, the progress made so far opens up new possibilities for economic growth and diversification.

EXPLORE MORE NEWS

Major Corporations Investing in Cannabis

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

Elevating Cannabis Brands: The Path to Luxury Through Sensory Science and Consumer-Accessible Branding

Cannabis brands are currently at a crossroads, faced with a critical decision: whether to steer their product towards becoming a luxury consumable or an affordable agricultural commodity. While the trajectory of the cannabis market seems destined to evolve into a luxury goods industry, akin to wine and spirits, the foundations of such luxury brands in other markets were built over years of engagement between consumers, connoisseurs, and producers. To successfully market cannabis products as luxury items, a concerted effort towards well-defined, consumer-accessible branding is required.

A Green Opportunity: Advertising in the Cannabis Industry

The cannabis industry has undergone a remarkable transformation in recent years, evolving from a taboo, underground market to a legitimate, booming industry. As legalization continues to spread across the United States and other parts of the world, businesses within the cannabis sector are faced with a unique challenge: how to effectively advertise their products and services in a heavily regulated and stigmatized environment.

The origins of 420 and why it continues to be a day of celebration for cannabis enthusiasts worldwide

April 20th, 4/20, or 4:20 on the clock, has become a celebrated day and time in cannabis culture. People around the world gather to enjoy cannabis products and advocate for the legalization of marijuana. But how did this date and time become so significant?

Newsletter